To maintain a competitive advantage in an ever-changing and expanding digital landscape, you need a toolstack that adapts and innovates as fluidly as the market does. HubSpot has a history of leading the charge in delivering cutting-edge solutions for marketing and sales teams alike.
The HubSpot suite helps professionals (including ourselves at New Perspective) to streamline operations, deepen their customer relationships, and scale their professional services. This game changing Fall 2024 update is no exception.
Packed with productivity enhancing features from AI-powered enhancements to more intuitive lead scoring, the latest and greatest HubSpot rollout will help you to improve your targeting, and help your business thrive. Let’s dive in!
Breeze AI: Elevating Automation and Productivity for B2B Companies
The star of the show for HubSpot’s Fall 2024 release is inarguably the introduction of Breeze AI, specifically Breeze Copilot and Breeze Agents. These AI-driven tools are designed with your team’s time in mind.
Through this augmented suite of tools, you can significantly reduce time spent on repetitive day-to-day tasks, while improving the quality of work across various marketing hubs.
Breeze Copilot (formerly ChatSpot) is your AI-powered assistant,
automating routine activities like:
- Performance Tracking: Tracking key metrics like web traffic, deals closed, tickets resolved, and lead sources.
- CRM Management: Adding and managing companies, contacts, deals, notes, and tickets directly from the command line.
- Company Research: Obtain unique company insights, including news, competitor analysis, and technology trends.
- Summarization: Receiving concise summaries of tickets, emails, contacts, reports, and company engagements.
- Applying Brand Voice: Maintain consistent brand communication with Content Hub Professional or Enterprise.
Imagine the time saved when your team no longer has to manually track email responses or update CRMs—Breeze Copilot can handle that seamlessly.
Breeze Agents:
Breeze Agents allow for more strategic focus by taking over manual tasks. They assist with regular activities like tracking website traffic, addressing FAQs, and qualifying leads before they reach a sales representative.
Breeze Agents are a great way to quickly boost your team's productivity without having to expand your staff. Let’s quickly touch on four of the different agents and where specifically they can help your team out.
- Breeze Content Agent: Create high-quality blogs, landing pages, case studies and podcasts that reflect your unique brand voice consistently.
- Breeze Social Media Agent: Analyze a specialized industry and associated metrics for performance. Glean insights from industry data to develop compelling and effective social media content.
- Breeze Prospecting Agent: Execute and design personalized outreach strategies for CRM prospects to boost your sales pipeline.
- Breeze Customer Agent: Provide swift, intelligent responses to site visitors using AI trained on your unique website, blog, and knowledge base.
Use Cases for Marketing and Sales Teams
Breeze AI ensures that teams can focus on what matters most: creating meaningful customer experiences while AI takes care of the rest.
Marketers can make their routine more efficient by automating email follow-ups, monitoring campaign performance, and getting content suggestions based on past performance data to optimize their current campaigns.
Sales teams benefit directly from Breeze Agents by automating their prospect qualification process. This frees up time to focus on closing deals with leads that are ready to convert.
Maximizing Conversion Potential with Enhanced Buyer Intent
When it comes to driving conversions it is key to understand your buyers behavior inside and out and use that knowledge to reduce friction.
HubSpot’s updated functionality within Breeze Intelligence makes it easier than ever to gain that invaluable understanding. There are three major areas of improvement within Breeze Intelligence.
Form Shortening
Reduce friction during the lead capture process with intelligent form shortening. Breeze automatically minimizes form fields based on available data, simplifying the user experience while still capturing essential information.
Buyer Intent
Identify high-intent, sales oriented prospects by taking advantage of Breeze’s analysis of engagement patterns. This feature aims to help you prioritize leads most likely to close, enabling more focused and effective outreach.
Data Enrichment
Enhance your contact data by pulling real-time information from various sources. This ensures your CRM is accurate, and fully equipped for personalized communication and improving lead quality.
From automated email sequences triggered by specific web actions to real-time notifications for the sales team, businesses can now act on buyer signals as they happen.
These features can help you streamline their lead nurturing processes, ensuring that they target the right prospects at the right time—ideally resulting in higher conversion rates and shorter sales cycles.
The New and Improved Content Hub:
More Formats, Less Work
Content is always king, but creating, repurposing, and distributing that content across multiple formats can be a major drain on time and valuable resources.
Fortunately, HubSpot’s newly updated Content Hub provides a premium suite of tools engineered to make content creation and repurposing easier and faster than ever. Features include:
Content Remix
Easily transform your existing content into new formats to expand your reach to a wider audience. This feature lets you tailor your marketing efforts without creating new content from scratch. With this tool, you can:
- Repurpose blog posts into emails, social media posts, or knowledge base articles
- Automatically track where and how your content has been repurposed
- Keep your content updated and relevant by making quick adjustments across multiple platforms
Podcast Auto-Generation
Streamline the process of converting written content into audio format, allowing marketers to tap into the growing podcast audience without significant additional work.
The newly updated Content Hub can save you time by repurposing content across different media, allowing your team to create more without tapping out all of your team’s bandwidth.
Whether you're a small business looking to extend the life of a single blog post or a larger enterprise with a comprehensive content strategy, these improvements will significantly enhance your team's productivity.
By repurposing the content you can increase your reach and engage with a wider audience.
Enhanced Lead Scoring and AI Analytics: Focus on the Right Prospects
HubSpot's Fall 2024 release also features significant upgrades to its Lead Scoring and Analytics Suite. This empowers marketing teams to focus on high-quality leads while improving the precision of their reporting .
AI-powered Lead Scoring
Incorporate factors like time-decay and custom events. Empower your team to assign scores that better reflect the urgency and relevance of each lead.
Additionally, HubSpot has introduced unified event tracking, which allows businesses to better understand how a lead interacts with their brand across multiple channels.
Analytics Suite
Enhanced to deliver more intuitive and actionable insights from your data. From funnel reports to multi-touch attribution models, marketers now have a clearer picture of their entire customer journey from end-to-end and can pinpoint which activities are the most impactful to your business.
Sales teams can now focus their efforts on the most promising leads, cutting down on time spent pursuing low-quality prospects. With improved attribution models and funnel analytics, marketers can confidently report on the effectiveness of their campaigns and make data-driven decisions for future initiatives.
Google Enhanced Conversions and Dynamic Forms: Better Targeting, More Leads
Another exciting update comes in the form of Dynamic Forms and Google Enhanced Conversions, both of which make data collection and ad targeting far more effective.
Dynamic Forms
Forms now feature multi-step capabilities, conditional logic, and the previously mentioned form shortening function—all of which contribute to higher conversion rates. These new features make it easier for prospects to fill out forms, increasing the likelihood that they’ll complete the process .
Google Enhanced Conversions
Optimize your ad spend by sending first-party data directly to Google. This means more accurate ad targeting and a higher return on ad investments .
The combination of the updated forms and enhanced conversion help you to increase your lead capture efforts by reducing friction during form submissions . In addition you can now optimize your ad targeting by helping you extract more value from your paid campaigns.
Harnessing the Power of HubSpot’s Fall 2024 Updates
HubSpot’s Fall 2024 release is packed with new features that are designed to elevate how marketing and sales teams operate, especially in the clean tech and environmental tech spaces where innovation is key.
From the time-saving automation of Breeze AI to enhanced buyer intent tools, improved lead scoring, and more intuitive analytics, these updates give your team the tools to stay competitive in a fast-paced market.
Ready to put these new tools to work? Let’s talk about how we can help you maximize the potential of HubSpot’s latest features for your business. Schedule an Intro Call.
