QiO Website Redesign Doubles Traffic and Boosts Organic Leads

Their Challenges

QiO’s digital marketing infrastructure was hindering its growth potential. Its existing WordPress website was challenging to manage and lacked the functionality and scalability required for modern marketing efforts.

Additionally, QiO had no inbound lead generation or marketing automation in place, which limited its ability to attract and engage potential clients.

The goal was clear: establish a scalable digital foundation that could support QiO’s ambitious growth targets while accurately representing the company’s technological expertise.

1. Adopt an Inbound Marketing Strategy

2. Redesign the Website

3. Implement HubSpot for Marketing

4. Establish a Content-Rich Strategy

"From day one, my experience with New Perspective Marketing was nothing short of amazing. The team was extremely communicative, clearly knew their stuff when it came to strategy, HubSpot, and inbound marketing, and made me feel heard. They genuinely cared about our business and helped to articulate and make real my vision for improving the marketing at QiO. I would highly recommend New Perspective as they truly feel like an extension of your team."

⭐⭐⭐⭐⭐
Kristina Flickinger

VP Marketing @ QiO

HubSpot Integration

New Perspective implemented HubSpot as a unified CRM and marketing automation tool, which streamlined QiO’s lead tracking, engagement, and workflows.

Inbound Marketing Strategy

We created a comprehensive inbound strategy with structured lead generation campaigns to drive organic growth.

Website Redesign on HubSpot Content Hub

QiO’s website was rebuilt on HubSpot Content Hub, ensuring a secure, scalable, and content-driven platform that showcased QiO’s innovative technology. The new website emphasized ease of use and a strong, consistent brand message to align with QiO’s goals and audience needs.

The Results

The partnership between QiO and New Perspective Marketing delivered significant and immediate results, driving measurable growth and transforming QiO’s digital presence.

Key Outcomes

Doubled Website Traffic: Within two months of the relaunch.
7-8 Organic Leads Per Week: Generated without additional marketing campaigns.
Improved Brand Awareness: The new site better reflects QiO’s mission of sustainability and innovation, aligning with their AI-driven carbon reduction goals.

Kristina emphasized the importance of the ongoing relationship with New Perspective. She further noted that New Perspective’s creative, process-oriented, and collaborative approach continues to be instrumental in achieving QiO’s goals.

QiO's enhanced digital infrastructure and marketing strategy have strengthened its ability to serve clients, establishing it as a leader in B2B technology and supporting its growth.