Solar Energy Provider Increases Organic Website Traffic 4X With SEO

The solution was delivered in multiple phases by New Perspective. The first phase involved a comprehensive audit of PosiGen's website to identify areas for improvement. This was followed by an extensive keyword research phase to identify opportunities to increase the number of organic keywords.

Throughout the process, New Perspective worked closely with PosiGen, ensuring that all SEO strategies aligned with PosiGen's brand and mission. Regular updates and feedback sessions ensured that PosiGen was kept in the loop and that both parties were working towards the same goals.

One of the unique challenges was the specialized nature of PosiGen's offerings. Solar energy is a niche market, and creating SEO strategies for such a market requires an in-depth understanding of the industry and its target audience.

To overcome this challenge, New Perspective developed unique tools and processes. We leveraged advanced SEO tools and analytics to understand the search behavior of PosiGen's target audience and identify high-performing keywords within the solar energy industry.

PosiGen's website serves as their primary sales tool. Starting with the most impactful pages, the launchpad strategy enabled initial momentum. Through an ongoing improvement plan, PosiGen and New Perspective regularly update and enhance the site, ensuring it consistently presents company in the best light, and reaches their unique solar energy audience.