Brand Engagement & Thought Leadership Growth via Podcasting

Defining Client Needs

Challenges We Tackled

Our client, a leading innovator in the cleantech industry, sought our expertise to enhance their market presence through a strategic podcast initiative. As a prominent figure in the cleantech sector, they aimed to share insights and success stories to inspire and educate industry professionals and potential investors.

To achieve this, we provided a range of services, handling the entire podcast development process from initial concept to final production, including episode production, creating a detailed podcasting playbook, setting up workflows and custom automation, and integrating HubSpot CRM and HubSpot Sales to ensure a smooth operation.

Clear Objectives We Set Together

Create a professional, engaging, and sustainable podcast series.
Reach and educate a wide audience of cleantech professionals.
Highlight innovative solutions and successful strategies in cleantech.
Network and connect within the clean energy sector.
Create long-run impact on business revenue and growth

Addressing Core Pain Points

Building a strong presence in a crowded podcast market
Maintaining high-quality content and production
Getting a steady flow of guests
Marketing effectively to reach the target audience
Coordinating interviews with busy industry leaders

Defining Client Needs

The client wanted to create a platform that highlighted key innovators and leaders in the cleantech and sustainability sectors. We offered to create and produce a podcast and video series. The goal was to share insights, strategies, and success stories to inspire and educate industry professionals and potential investors.

We proposed a podcast to highlight key innovators in cleantech, positioning the client as a thought leader and creating networking opportunities. The podcast would be available in video format on YouTube and audio on Spotify.

Additionally, creating engaging video content for social media platforms required careful planning and execution to align with the podcast's key themes and planned episode topics.

The Problem-Solving Process

We began with a thorough analysis of the podcast market and the target audience's needs. After the initial research, our approach involved planning and executing multiple phases:

Conceptualization and Planning — Developed the podcast concept, strategy, and fully planned the series.
Finding The Best Tools — Choose video and audio recording tools, along with video editing software, to meet our client's needs and ensure a sustainable production process.
Automation Foundations — Creating workflows and utilizing AI to support single episode production
Development and Production — We created high-quality video and audio episodes, edited for multiple platforms, and developed brand assets like logos, video intros, outros, and key company information.
Launch and Marketing — Implemented a comprehensive marketing strategy to promote the podcast and accompanying short-form video content.

Our Deliverables

Coordinating with high-profile industry leaders and maintaining a consistent production schedule were significant challenges.

Another challenge was making sure the podcast could be sustained over time, given how time-consuming content production can be. To tackle this, we used AI and automation to cut production time by 50%, ensuring that the publishing content is consistent.

Our custom scheduling tool and content management system streamlined these processes, while HubSpot integrations ensured seamless management of guest details and a structured production pipeline.

Custom B2B Podcast Strategy — A detailed content calendar, production protocols, and a marketing plan.
Podcast Brand Assets — Logos, graphic and animated assets for various streaming channels, and intro/outro videos and sound designs for a professional and cohesive identity.
Custom Production Tools and Workflows — A scheduling tool for guest coordination and a content management system to organize episodes and manage guest information.
HubSpot & Airtable Integrations — We used HubSpot CRM and HubSpot Sales software to manage podcast leads and establish a custom production pipeline, and Airtable for episode database management.
Video Content Creation — Created and edited videos to be available for distribution on LinkedIn, Instagram, TikTok, and YouTube.

Results That Speak Volumes

Meeting Client Needs

The Cleantech Podcast launched successfully with high-quality content and a professional episode of video and audio production. Our marketing strategy effectively reached the target audience, driving significant engagement and listenership.

Within nine months, the podcast attracted a US-based audience in the cleantech leaders and innovators market segments. The addition of short video content on social media platforms further enhanced the engagement and reach of each episode with the target audience.

Surpassing Expectations — Our Client's Positive Feedback

Our client was thrilled with the results, praising the professionalism and efficiency of our production process and the impact of our marketing strategies on their brand awareness, business, and revenue.

The positive feedback from listeners, growing audience numbers, and rave reviews from industry peers (avg. ⭐ 4.9 on 120+ reviews) all confirmed the podcast's success.

Success Metrics

Listenership — Over 20,000+ average monthly listeners and 35,000+ views on YouTube.
Ratings — One of the best-rated cleantech podcasts on Spotify and Apple Podcasts with an average rating of ⭐ 4.9.
Social Media — Over 16,000 followers and 300,000+ views on short videos and reels.
Website Traffic — Average of 12,500 monthly visits tied to the podcast.
Great-Fit Leads — An increase of 30% in the number of qualified leads (over 9 months)
Engagement — High engagement metrics such as shares, comments, and likes, indicate a positive reception from the audience.
Credibility & Revenue: — Attracted several high-profile guests, and talked to a couple of major sponsors, boosting credibility and reach.