Feeding Energy Monster With Branding, Web Design, and Inbound Marketing

During initial engagements with Energy Monster, the main focus was on branding. Energy Monster wanted their brand presence to be fun, personable, and capable of building an emotional connection with their audience.

Together, we created a monster! New Perspective’s team took a sketch that Energy Monster’s founder had come up with and we built upon it, eventually coming up with Wattson: the little green monster intent on helping you save energy. The result is a unique element that makes a big impact on their brand presence.

We worked with them to design and develop a website that could grow with them. We believe in continuous improvement. Energy Monster has grown; they are not the same company they were years ago. Their website needs to reflect that, so we consistently make small, impactful updates to the site.

With a great brand identity and a website worthy of showing off, the next step was to draw attention to Energy Monster with inbound marketing.