High Tech Industry Case Study: CR Increased 105%

ABOUT THE COMPANY

Founded in 1684, French-based DDPS is a global supplier of engineered systems, equipment and services for the fine chemical and pharmaceutical industries.

INDUSTRY

Engineered Systems Manufacturing, Chemical & Pharmaceutical Equipment Manufacturing

COMPANY SIZE

1100+ Global

SERVICES WE PROVIDED

Website design, Content strategy & creation, Webinars, Paid media management.

The Challenge

The client’s main goal was lead generation for their exciting Powder Handling product line. This was a relatively new product line and many of their existing customers did not know that this was an offering DDPS was capable of providing.

The main challenge was the state of their existing website. The site had a dated look, was difficult to navigate, and was not optimized for conversions. This made for a poor foundation to support new lead generation efforts around a product launch.

What Was Required

A redesign of the website to establish a solid foundation for future marketing efforts and a compelling content offering to drive leads.

Website Refresh

A redesign of the website’s global elements, giving the site a more modern look and feel while making it easier to navigate.

Improved Navigation System

The new homepage presents the brand as the modern and professional company that it is. The new home page experience also helped establish intuitive ways for visitors to navigate the website.