Cleantech Carbon Capture Leader Adds Millions to Pipeline Value

1. Messaging and brand positioning

2. Rapid growth goals

3. Demand generation & lead engagement

4. Thought leadership position

"New Perspective supports our lead generation and we are doing very well on hitting our targets as we move on to the execution phase. Strategy and planning process was very effective and the work done on the website, content and thought leadership is really starting to pay off in terms of a steady flow of quality leads. We have good access to senior leadership and our day-to-day client success manager is critical to our partnership. He is enthusiastic, level-headed and keeps us on track which is important as our business scales up quickly."

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Laura Gillions

Global Marketing Director @ Carbon Clean

Corporate Rebrand & Design

Carbon Clean needed help to shift industry perception of their brand from just a supplier of carbon solvents to a valued partner providing customers with a range of innovative solutions, capable of providing invaluable guidance to achieve net zero carbon emissions in their operations.

As part of their new initiatives, the company was changing their name from "Carbon Clean Solutions" to "Carbon Clean." We helped them rework their corporate identity from start to finish:

Branding and logo design
Digital content strategy
Thought leadership content (white papers, eBooks, webinars, vlogs)
Editorial calendar
Demand generation planning & execution
Paid media, affiliate sponsorships

Inbound Marketing Strategy

Carbon Clean needed to know who they were marketing to. They needed to develop target personas, solidify their perception of Carbon Clean, and encourage them to seek more information about their carbon capture solution.

Together, New Perspective and Carbon Clean developed an inbound marketing strategy which leveraged impactful content to reach and engage prospective customers—all while positioning Carbon clean as an expert in the carbon capture space.

Custom Launchpad HubSpot CMS Website

Their website and messaging needed to showcase the company’s depth of expertise and insight on carbon capture solutions while providing a high-value resource for both customers and prospects to see Carbon Clean in a brand new light.

We designed and developed a launchpad website on HubSpot's award-winning CMS Hub. The launchpad site consisted of high-value, high-impact content needed to support their demand generation plan.

Continuous Website & Content Improvements

Carbon Clean's website is their best salesperson. The launchpad allowed us to publish the most impactful pages first, but the continuous improvement plan allows Carbon Clean and New Perspective to maintain a regular flow of updates and improvements to ensure they are always putting their best foot forward.