In this Spotlight Episode of Green New Perspective, Gary Skulnik, CEO of Neighborhood Sun Solar, reveals what it takes to grow a clean energy company from the ground up. From unconventional marketing strategies to leveraging AI for audience insights, Gary shares hard-earned lessons that can help any business scale.

Key takeaways from our conversation:

Partnerships drive real growth – Collaborating with businesses and community groups helped Neighborhood Sun Solar expand its reach.
Direct mail isn’t dead – Surprisingly, traditional mail campaigns outperformed digital channels, proving that the right strategy depends on your audience.
AI is a game-changer – Using AI-driven insights to understand customer behavior and preferences has helped refine marketing efforts.
Building trust takes work – Transparency and community engagement are essential in the clean energy space, where skepticism can be high.

Gary also breaks down the biggest challenge in earning customer trust and why many clean energy companies struggle with messaging that resonates. His insights challenge the idea that referrals alone will drive growth—true success comes from understanding your audience and crafting a message that speaks directly to them.

🚀 Listen now to hear Gary’s full breakdown of what’s working (and what’s not) in clean energy marketing.