Metrics That Matter
Demand fuels your business. But low-quality fuel won’t get you far. Remember, it’s not the business with the lowest cost per lead that wins the race, it’s the one with the lowest overall cost per sale.
Attracting leads is only the first step. Now you need to effectively guide the prospect all the way through your pipeline. Successful sales and marketing teams use messaging and automation tools to generate eCommerce revenue with the lowest possible marketing spend.
Go Beyond Leads
Just because you can measure every aspect of your business’s performance doesn’t mean you should pay the same attention to every metric. In fact, focusing on the right metrics often makes a difference between failure and success. You can create a competitive advantage by taking notice of KPIs that most businesses overlook:
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Pain Point Scoring & Prioritization
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Funnel Dropout Scoring
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Total Customer Acquisition Cost (including labor)
