Posts about: Marketing Strategy (6)

An Inbound Channel Partner Marketing Approach

Times have changed: this generation of buyers has become skeptical of traditional advertising. As...

Content Ideation Tips: How to Work With Sales for Killer Ideas

Writer’s block can happen to the best of us. Even after establishing a content strategy and setting...

Is Cold Calling Dead? How to Leverage Phone Calls in 2024

How to Align Budgeting and Strategic Planning: 4 Key Tips

Which came first, the budget or the strategic plan? Budgeting and strategic planning are inherently...

Creating an Effective Marketing Plan: Branding vs. Lead Generation

What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer...

Strategic Planning Assumptions: Marketing Examples

As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer...