November’s Green New Perspective podcast carried us into the tumultuous world of climate tech marketing. Each conversation offered practical lessons from innovators who are using data, trust, and storytelling to make an impact.
From building transparency to connecting with stakeholders, these discussions weren’t just about solutions—they were about how we tell the story of the planet’s biggest challenges and opportunities.
Let’s walk through this month’s highlights, unpacking the strategies and ideas that show why marketing is essential for scaling climate tech solutions.
Transparency in Marketing: Kimberly Shenk on Building Trust with Data
In "Sustainable or Scam? Navigating Transparency in Climate Tech", Kimberly Shenk, CEO of Novi Connect, described transparency as both a necessity and a radical act.
Her work dismantles the walls between brands, consumers, and truth, showing that trust is not a given—it’s built, layer by layer, on data and intention.
Key Marketing Takeaways:
- Transparency Is a Commitment: Authenticity begins with clear, verifiable claims that consumers can trust. Transparency transforms marketing from a transactional tool into a trust-building exercise.
- The Weight of Words: Greenwashing doesn’t just mislead—it undermines the very foundation of consumer trust. Every claim needs to be backed by data that stands up to scrutiny.
- Narratives That Resonate: Stories supported by certifications do more than inform—they inspire. They bridge the gap between the individual and the collective, linking each purchase to the broader impact on the planet.
Novi Connect’s approach reminds us that the most impactful marketing isn’t flashy; it’s deeply honest.
AI and Community Engagement: Robin Laine’s Vision for Renewable Energy
In Is AI Ready to Manage Land Permits for Renewable Energy?, Robin Laine, CEO of Transect, illustrated how technology can bridge the chasm between progress and resistance.
Her AI tools listen to communities, helping developers navigate a landscape where challenges and opportunities go hand in hand.
Insights for Marketers:
- Conversations Over Campaigns: Transect’s focus on conferences, LinkedIn, and in-person engagement demonstrates that marketing is most powerful when it feels personal.
- AI as an Ally, Not a Solution: While AI accelerates insights, human expertise and empathy remain irreplaceable. True trust is built on a combination of precision and personal connection.
- Engaging the Doubters: Marketing here isn’t about pushing solutions but inviting communities into a dialogue about shared futures.
Transect’s marketing invites us to imagine technology not as a replacement for humanity, but as its amplifier.
Transparency and Education: Resurety’s Clean Energy Marketing Strategies
In The $50B Clean Energy Problem Nobody Talks About (Until Now), Lee Taylor, CEO of REsurety, framed his mission with a simple truth: clarity transforms markets.
Their software platform CleanTrade serves as a transparent marketplace, providing price transparency and facilitating end-to-end transaction workflows for clean energy contracts, thereby illuminating the current state and future potential of clean energy.
Marketing Lessons:
- Make the Invisible Visible: By providing tools that measure real impact, REsurety empowers stakeholders to align their values with their investments.
- Education as Engagement: Through podcasts, social media, and newsletters, REsurety extends a hand to an industry still learning its potential.
- Trust in Transparency: Marketing is more than messaging; it’s a mirror reflecting a company’s integrity and its commitment to real-world change.
REsurety’s CleanTrade embodies the idea that good marketing isn’t just informative; it’s transformative.
Marketing Climate Tech: Turning Data Into Consumer Action
Every conversation this month circled a common theme: marketing as the bridge between innovation and impact. It transforms the abstract—data, technology, intent—into something tangible and relatable.
Marketing connects the ideal to the achievable, delivering a clear message to consumers and stakeholders alike: This is real, and it’s for you.
What the Frontlines Teach Us:
- Claims Must Be Earned: Truth is not negotiable. Data-backed transparency is the cornerstone of trust.
- Stakeholders are more than data points—they’re stories: Effective marketing isn’t just about broadcasting messages; it’s about listening, engaging, and building meaningful connections.
- Authenticity Inspires Action: In a world oversaturated with noise, the quiet power of genuine, meaningful storytelling cuts through.
Ready to Transform Your Marketing?
This recap merely scratches the surface of the challenges and opportunities in marketing climate tech solutions.
Dive into the strategies, stories, and expert insights from our podcast episodes, where we highlight pioneering technologies, innovative marketing tactics, and crucial lessons for navigating today’s rapidly evolving landscape.
Looking to scale your climate tech company or strengthen your messaging? Follow our blog, social media, and podcast (on your favorite streaming platform), or connect with us today.
With decades of expertise in guiding climate tech leaders, we’re here to help you amplify your impact and achieve lasting success.
