Sustainable Marketing: How to Avoid Greenwashing and Build Trust
The climate crisis is here — and if you’re in business, you’re likely feeling the social, political...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.
AI Content Generation: What You Need to Know About ChatGPT and GAI
Since the release of ChatGPT, the topic of AI has taken the internet by storm. With recent advances...
Marko Bodiroza
9 Effective Strategies for Successful B2B Email Outreach in 2025
Email has been with us for almost 60 years, ever since it was created as an internal messaging...
Kate Sears
Glossary of Common B2B Cannabis Terms: Aeroponics to Worm Castings
As cannabis B2Bs and the cannabis universe continue to expand, so do the terms we use to describe...
Nathan Harris
Best HubSpot CMS Themes For Websites? We Pick B2B Engine Pro Theme
Last year, our team came together to create a flexible, easy to use, B2B focused theme for the ...
Caitlin Tupper
7 Simple Actions to Help Your Company Embrace Sustainability
Sustainability is becoming part of business – and more and more B2B leaders want to get their...
Marko Bodiroza