Cleantech Marketing Toolkit: What We Use and Why
In any industry and any trade, if you’re going to do the job right, you need the right tools. In...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.
Employee Spotlight: Dunja Jovanovic, Head of Sustainability
Introducing Dunja Jovanovic, our Head of Sustainability and Communications at New Perspective....
Nathan Harris
Generative AI: Ideas and Counsel for B2B Company Leadership
Since the release of ChatGPT in late 2022, the media, marketing, and business world at large has...
Marko Bodiroza
Our Five Rules For The Best Cleantech Marketing Strategy
As we approach a critical climate threshold, it’s vital to change the way we go about our...
Nathan Harris
How AI Can Help With Climate Change and Sustainability Challenges
As we face ongoing and increasing environmental challenges, we’ve got a new potential ally in AI....
Dunja Jovanovic
Build These 5 Great HubSpot Workflows and Boost Marketing Success
If you’re a marketing pro, you’re likely on the lookout for tools and techniques to streamline your...
Marko Bodiroza