Creating an Effective Marketing Plan: Branding vs. Lead Generation
What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.
Strategic Planning Assumptions: Marketing Examples
As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer...
Nathan Harris
Lessons Learned from Agile Marketing: Our Transformation Journey
If you’ve followed our blog for a while, you may have seen us talk about the agile marketing...
Nathan Harris
The Power of Buyer Personas: Unlocking Marketing Success
The secret’s out: marketing has changed. And if you’re still marketing in the same way you’ve...
Michelle Sustar
How to Prepare for Marketing Strategy Workshop: Best Planning Tips
Is it time to evaluate your marketing efforts? From time to time, every company should take part in...
Dan Berghaus
Email Marketing for B2B Manufacturers: Ultimate Guide
Many people are quick to say that email doesn’t matter anymore, and many manufacturing companies...
Kate Sears