HubSpot CRM for B2B Marketing: How It Works and Why Use It
CRM (Customer Relationship Management) can be your business’s best asset for growth and generating...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.
Building a B2B Content Creation Engine: A Comprehensive Guide
In the B2B space, having a solid, holistic content strategy has never been more important for...
Caitlin Tupper
The HubSpot CMS Hub Buyer’s Guide + PDF Download
Choosing a CMS (Content Management System) for your website is not a task that should be taken...
Caitlin Tupper
Best Practices for Creating Insightful HubSpot Reports and Dashboards
The HubSpot CRM platform lets you see all of your data in one place, making it easy to get a...
Marko Bodiroza
How to Implement the Sandler Sales Methodology in HubSpot CRM
We’re going to tell you a true story: A business we work with — let’s call them Company G —...
Michelle Sustar
5 Best B2B Social Media Networks to Fuel Marketing Growth
In 2023, B2B social media marketing will be essential. It’s not a question of if your business...
Dunja Jovanovic