Our Commitment to Net Zero: New Perspective’s Sustainability Pledge
Recognizing that climate change poses a threat to the economy, nature and society-at-large, New...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.
The Ultimate Glossary of Sustainability & Climate Change Terms
For B2B marketers, understanding the climate crisis is becoming critically important. The CMO Survey
Dunja Jovanovic
4 Best HubSpot Sales Reports: Data Insights to Boost Performance
HubSpot’s reports and dashboards are ideal for the sales folks in operations who are actually...
Marko Bodiroza
How We Create Growth-Driven Websites for Our Clients
Your website is one of your most important marketing assets. It’s your 24-hour salesperson, a...
Caitlin Tupper
6 HubSpot Marketing Tools You Should Be Using But Probably Aren’t
HubSpot is arguably the world’s biggest Customer Relationship Management (CRM) platform today....
Marko Bodiroza
9 Great Google Analytics 4 Features You Can't Find in GA3
On July 1 2023 Google is ending Google Analytics 3 — also known as GA3 and Universal Analytics —...
Jovana Avramovic