What is RevOps and How It Can Drive Growth for Your Business
Revenue Operations, also known as RevOps, is an automated business process that aligns the sales,...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.
Building a Strong Cleantech Brand: 5 Key Elements for Your Brand Book
As part of the Cleantech industry, you’re not just part of a highly competitive market. You’re...
Caitlin Tupper
Mastering Thought Leadership in B2B Marketing
If you’re an expert, a leader of a company or a department, an entrepreneur, an innovator, or all...
Nathan Harris
How to Use PPC Advertising for B2B Lead Generation
The marketing field is an incredibly complex one, and there are so many terms to get acquainted...
Jovana Avramovic
Running Cannabis Google Ads: Everything You Need To Know
What’s the first place most people search for products and services? Google. It’s by far the most...
Jovana Avramovic
Our Commitment to Net Zero: New Perspective’s Sustainability Pledge
Recognizing that climate change poses a threat to the economy, nature and society-at-large, New...
Nathan Harris