How to Plan Your Q1 Marketing Strategy in 4 Simple Steps
The new year is almost here and with it a new quarter. With a fresh budget and a new calendar of...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.
Should You Hire a Marketing Agency or an In-House Marketing Team?
One of the critical questions companies have is whether to hire a marketing agency to handle their...
Kate Sears
The Cookieless Future, What It Means For Marketers and How to Prepare
The announced discontinuation of third-party cookies in Google Chrome is an effort to protect user...
Jovana Avramovic
3 Effective Strategies for Cleantech Lead Generation
If you’re in cleantech, congratulations: You’re in one of the fastest growing economic sectors...
Nathan Harris
8 Marketing Mistakes Clean Energy Companies Should Avoid
The cleantech industry is a volatile and highly competitive market, so to stand out from your...
Michelle Sustar
What is RevOps and How It Can Drive Growth for Your Business
Revenue Operations, also known as RevOps, is an automated business process that aligns the sales,...
Marko Bodiroza