7 Simple Actions to Help Your Company Embrace Sustainability
Sustainability is becoming part of business – and more and more B2B leaders want to get their...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.
30 Marketing Terms You Need to Know: A Visual Glossary
Whether you’re new to the industry or a seasoned marketing professional, it can be hard to keep up...
Caitlin Tupper
Inflation Reduction Act: Benefits for Clean Energy Companies
On August 16, 2022, President Joe Biden signed the Inflation Reduction Act of 2022 (IRA) into law...
Nathan Harris
HubSpot Contact Segmentation: How to Do It and Why You Should
You’ve built a great list of prospects and customers, but they’re all over the map in terms of...
Marko Bodiroza
Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company
A CRM is more than a contact database or system of record; it’s the heart of your customer’s...
Marko Bodiroza
How to Choose a Carbon Offsetting Partner for Your Business
No matter the focus of your business, nowadays you are probably thinking about the lasting impact...
Dunja Jovanovic