9 Effective Strategies for Successful B2B Email Outreach in 2025
Email has been with us for almost 60 years, ever since it was created as an internal messaging...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.
Best HubSpot Themes For Websites? We Pick B2B Engine Pro Theme
Last year, our team came together to create a flexible, easy to use, B2B focused theme for the ...
Caitlin Tupper
7 Simple Actions to Help Your Company Embrace Sustainability
Sustainability is becoming part of business – and more and more B2B leaders want to get their...
Marko Bodiroza
30 Marketing Terms You Need to Know: A Visual Glossary
Whether you’re new to the industry or a seasoned marketing professional, it can be hard to keep up...
Caitlin Tupper
Inflation Reduction Act: Benefits for Clean Energy Companies
On August 16, 2022, President Joe Biden signed the Inflation Reduction Act of 2022 (IRA) into law...
Nathan Harris
HubSpot Contact Segmentation: How to Do It and Why You Should
You’ve built a great list of prospects and customers, but they’re all over the map in terms of...
Marko Bodiroza