AI Search Optimization for Manufacturers: AI Readiness Check
Open ChatGPT and ask it to recommend a supplier in your category. Then ask Perplexity. Then check...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
What a HubSpot Setup for B2B Should Actually Look Like
Most HubSpot portals are configured for short-cycle sales. Most B2B companies don't run short-cycle...
Ben Rubin
What Your Website Needs to Be Findable in AI Search
51% of B2B buyers now start their research in an AI chatbot more often than Google. 69% end up...
Marko Bodiroza
Why Your Industrial Marketing Keeps Losing the Committee
Most industrial marketing is built for one person. The engineer who fills in the form. The...
Nathan Harris
Manufacturing Dark Funnel: Find Your Hidden Buyers
Most manufacturing deals don't start with a form fill. They start somewhere you can't see - a...
Nathan Harris
Why Manufacturers Keep Getting Bad Leads from Paid Campaigns
Your VP of Sales sends another email. Subject line: "These leads are unusable."
Jared Harris
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.