For a company bringing solar to underserved communities, New Perspective created a robust B2B SEO strategy that boosted impressions from 29K to 115K.
New Perspective often works with companies dedicated to making a real impact when it comes to sustainability. Recently we partnered with PosiGen, a solar energy firm that provides solar energy and energy efficiency solutions to underserved communities.
Their mission: make solar affordable for every homeowner. This growing company needed their digital web presence reshaped, as well as a robust B2B SEO strategy that drives brand awareness and growth.
By more than quadrupling their organic keywords, significantly improving their site audit score, and substantially increasing their search impressions, we were able to enhance PosiGen's online visibility dramatically.
Read on to learn how we did it.
Challenge: Overcoming Poor Online Visibility to Overcome Energy Inequity
PosiGen is tackling energy inequity head on: underserved populations often face higher energy costs as well as limited access to renewable energy solutions.
Their solution is accessible, affordable solar and energy efficiency services to low-to-moderate income families, helping people manage their energy costs and help the planet at the same time. Their motto: solar power for all.
But despite providing valuable educational information and services, PosiGen was not drawing enough organic traffic to the website.
They needed to drastically increase online visibility by overcoming three key SEO challenges:
- Not enough organic keywords.
- Suboptimal site audit score.
- Not enough organic search impressions.
Solution: A Phased, Growth-Driven B2B SEO Strategy
To create a stronger digital presence for PosiGen, New Perspective built a four-phased strategy. We implemented advanced B2B SEO research, processes and analytics to understand the search intent and behavior of PosiGen's target audience, and identify high-performing keywords within the solar energy industry.
Throughout the process, we took a collaborative approach, working closely with PosiGen’s team to make sure we stayed in alignment with brand and mission. Regular updates and feedback sessions kept everyone on the same page, fostering a partnership where both sides were committed to the same goals.
Phase 1: Website Audit
We began with a comprehensive audit of PosiGen's entire website. With a clear picture of their digital landscape we could identify the areas that needed improvement and set the stage for a smart and tactical B2B SEO strategy.
Phase 2: Keyword Research
Next, we immersed ourselves in extensive keyword research. Our goal: Find high-impact opportunities to boost the number of organic keywords that would drive traffic to PosiGen's site. By conducting detailed research we gained a far clearer picture of search behaviors within the solar energy market.
Phase 3: Technical SEO, Onsite SEO, and Content Optimization
Once we completed our rounds of research, we identified the strongest keywords with the most potential within the industry and updated the high-priority content and metadata that would attract and engage organic traffic most effectively.
Phase 4: Continuous Website Updates and SEO improvements
Like so many other businesses, PosiGen uses the website as a primary sales tool. We used our own launchpad strategy to build initial momentum, and embarked on website improvements by focusing on the most impactful pages first.
Then we created an ongoing program of continuous improvements — as we’ve found, websites don’t thrive on a set-it-and-forget-it approach.
According to our SEO strategist, Jovana Avramovic, “developing a comprehensive B2B SEO strategy is crucial for maximizing a website's visibility, increasing organic traffic, and adapting to the dynamic digital landscape.”
As she noted, achieving top ranking in Google isn’t a one-and-done kind of step: it takes “an ongoing effort that utilizes the best SEO practices and continuously tracks performance.” Any decisions are tailored to each particular client. our clients.
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Impact: Set Up for Success
Our SEO-focused strategy addressed PosiGen's needs, giving us impressive results. We quadrupled their organic keywords. We also raised their site audit score. And we saw a big increase in impressions. This was over a specified period of six months.
- 4X Increase: The number of organic keywords grew from 300 to over 1400.
- 115K Increase: Search impressions rose from 29K to 115K in just 6 months.
- 97% Audit Score: The site audit score improved from 79% to 97%.
But most important was PosiGen's unequivocally positive response. The dramatic increase in their online visibility made it far easier for them to reach their audience and spread their message about affordable solar power.
Here’s what Christine Drew - Senior Marketing Manager at PosiGen had to say:
“We chose New Perspective after vetting several agencies. After talking with some of their clients the choice was obvious. After identifying gaps in our SEO and PPC strategy, they put together a comprehensive plan that included Social Media. Since then we have seen extreme growth and have learned a ton about the value of certain keywords. The workflow between our teams has been great. New Perspective always has time to jump on a call or help with Ad Hoc requests.“
Need a B2B SEO Agency? Let’s Tackle Your Challenges!
At New Perspective, we’re proud to have supported PosiGen in their mission to provide accessible solar energy solutions, and we remain committed to helping our partners achieve their goals and make a lasting impact.
If you’re passionate about sustainability and looking to boost your growth, talk to us. We can help your business get amazing results — and help contribute to creating a sustainable future for all.
Contact us today.
