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➜ Book Intro Call
➜ Book Intro Call

    Digital Marketing Agency for B2B Cleantech, Manufacturing, and Industrial Tech Companies.

    More SQLs, faster deals, clear attribution.

    ➜ View Case Studies    ➜ Book Your Free Audit

    See the Results Our Clients Get

    See how a carbon capture leader generated $113M+ in pipeline with targeted demand programs.

    $113M+ Pipeline Created for Cleantech Capture Tech

    Built lead gen infrastructure for a clean energy company and grew qualified leads by 163% QoQ.

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    "As an early stage venture, we had no internal marketing resource. New Perspective has helped us with program management, lead generation infrastructure, and guidance on driving from MQLs to SQLs."

    Blair Heavey
    CEO at WindESCo

    Scaled market visibility and brand for an agritech startup ahead of IPO in record time.

    Agrify went
    public in 2021.

    Our efforts helped establish the brand as a cannabis market leader.

    How We Help You Build
    Pipeline and Close Deals

    We support in-house B2B marketers with senior-led programs that drive marketing-attributed pipeline, prove ROI, and improve win rates across long B2B sales cycles.
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    Over 20 Years

    Helping B2B companies grow with smart, measurable marketing since 2003.

    team

    100% Senior Team

    Every team member has 6+ years of experience. No juniors, no shortcuts.

    b2b

    Deep B2B Expertise

    Focused on cleantech, manufacturing, and B2B SaaS with proven results.

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    HubSpot Partners

    Proud partners since 2013, and ranked in the top 10% of accredited agencies worldwide.

    ➜ Learn More About Us

    Growth Services Built for B2B Marketers

    Launch a high-performance website, develop your marketing strategy, attract top leads, and build thought leadership with expert content creation.
    demand generation expertise

    Demand Generation

    Strengthen your pipeline, accelerate deal velocity, and close more deals with our approach.
    inbound

    Digital Strategy

    We have proven processes to efficiently produce a growth plan that aligns with your business goals.
    content and creative

    Content & Creative

    Anyone can make content. You want results. Choose content that drives outcomes.
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    Web Design

    Turn your outdated website into your most important sales and marketing asset. Watch your pipeline grow.
    ➜ Explore All of Our Services

    Expertise in Scaling B2B
    Marketing Across These Sectors

    Manufacturing and Industrial Tech

    From capital equipment to industrial components, we help B2B teams modernize lead gen and close more deals.

    ➜ Industrial Marketing

    Cleantech and Renewable Energy

    Commercial-stage energy, carbon capture, and sustainability firms trust us to build pipeline and scale brand visibility.

    ➜ Cleantech Marketing

    B2B SaaS and Energy Tech

    SaaS platforms supporting infrastructure, energy, or heavy industry rely on us to generate qualified demand.

    ➜ SaaS Marketing

    Agritech &
    Urban Green Tech

    Helping agritech firms and green urban solution providers compete, grow, and expand into new markets.

    ➜ Agritech Marketing

    What Our Clients Say

    We partner with marketing leaders in cleantech, manufacturing, and B2B SaaS. Hear how they’re scaling pipeline, shortening sales cycles, and proving ROI, all with our senior team’s support.

    ➜ Read Our Client Reviews

     

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    Cleantech-1
    clutch
    Strategy

    "You know, they view your company's mission as their mission. And we tripled leads in <90 Days."

    Jim Boudreau
    VP, Marketing & Sales, CHASM

    “They execute, deliver, and own it. Since engaging, our pipeline value has increased 7X”

    Laura Gillions
    Global Marketing Director, Carbon Clean

    “Our web redesign finally delivered qualified traffic, we're now getting 7-8 organic leads/week”

    Kristina Flickinger
    VP Marketing, QiO Technologies

    “They helped us move our marketing into the 21st century.”

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    ⭐⭐⭐⭐⭐

    Don Doell
    President at DDPS

    Latest Insights and Resources

    How to Prepare for a Marketing Strategy Workshop

    The Owned Audience Playbook for B2B Marketing

    Webinars and Downloads

    LI AD 1000x1000 V3
    V6

    The Green New Perspective Podcast

    Real Stories From B2B Marketing Leaders
    in Cleantech and Manufacturing.

    30,000+ monthly listeners. 100,000+ YouTube views.

    CMOs, VPs, and Directors from fast-scaling cleantech, advanced materials,
    and manufacturing companies share how they:

    • Scale qualified pipeline

    • Navigate long sales cycles

    • Align marketing with revenue teams

    👉 If you lead growth in a complex B2B org, this is your crowd.

    Inside the World's Largest Clean Tech Company: Veolia

    Inside the World’s Biggest Sustainability Alliance

    AI's Role & Impact in Driving Climate Tech Efficiency

    Want To Sell Smarter? Borrow This Manufacturer's Playbook

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    B2B Growth Audit Session

    Book a 45-min session with a senior strategist.
    We audit your funnel, find leaks, and hand you a 90-day plan.

    What you’ll receive:

    ✅ Benchmark report – where you lag vs. top competitors
    ✅ CRO fixes and notes – the exact pages costing you leads
    ✅ 90-day action list – three moves that raise pipeline velocity

    ➜ Book Your Free Audit

     

     

    ☎️ 508-755-6797

    364 Burncoat Street, Suite 2
    Worcester, MA, 01606

    ➜ Book Intro Call

    New Perspective Marketing is Google Partner (Opens in new tab)
    New Perspective Marketing is a Clutch Award Winner

    What We Do

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    New On Our Blog

    • How to Prepare for a Marketing Strategy Workshop
    • The Owned Audience Playbook for B2B Marketing
    • What to Send Instead: Fixing Sales Content That Doesn’t Convert

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